Services / MarTech & AI Project Scoping
MarTech & AI Project Scoping

“The plan looks sound, but it assumes capacity we don't have.”

Most scoping designs around what the technology can do and forgets who has to run it. I scope your programme so the plan you approve is one your team can actually deliver.

Sound familiar?

The problems surface six months in.

The timeline assumes people nobody has freed up

Delivery depends on availability that was never agreed with the teams involved.

The business case assumes behaviour nobody agreed to

The return relies on teams working differently, but no one has signed up to the change.

The people who will run it weren't in the room

The scope was written with vendors and IT, not with the team expected to use it every day.

How it works

Scope it around the people, not only the platform.

Step 1

Understand

Interviews with sponsors, data, IT and the teams who will run it, plus a review of your current stack and data.

Step 2

Shape

Scope, phasing and business case built around the capacity and behaviour you actually have.

Step 3

Commit

A plan your leadership can sign off with confidence, with owners and adoption measures built in.

What you get

A plan your team can actually deliver.

Best for

A programme about to commit budget, where getting the scope right the first time matters.

  • Realistic scope and phasing tested against your team's capacity
  • Business case with the adoption assumptions made explicit
  • Owners and decision rights named before the budget is committed
  • Adoption measures defined up front, not after go-live

The cheapest time to fix a programme is before it starts.

Enquire about scoping