AI in Marketing Operations
“Our team has tried the new AI. Nobody kept using it.”
Trial is high and sustained use is low. Not because the tools fail, but because nobody redesigned the work around them. I help your team make AI part of how marketing operations actually run.
Sound familiar?
The tools work. The work didn’t change.
Buried in ad-hoc requests
Your data team queues questions an agent could answer.
Nobody trusts the output
People redo the task by hand because no one defined what to check.
No one is accountable
When the AI gets it wrong, it is unclear who owns the result.
How it works
Two or three workflows, done properly.
Step 1
Select
Identify the two or three workflows where AI genuinely replaces manual effort in your team.
Step 2
Redesign
Define what gets checked and by whom, then redesign roles and handovers around the new way of working.
Step 3
Sustain
Measure whether usage survives past week four, and adjust until it does.
What you get
AI your team keeps using.
Best for
Marketing and data teams buried in ad-hoc requests, or sitting on AI capability not fully adopted.
- Priority workflows where AI replaces real manual effort
- A verification protocol so people know when to trust the output
- Redesigned roles and handovers around the new work
- Usage measures tracked past week four