Beyond advisory. Direct accountability for business and technical clarity, and human adoption across APAC.
Ways to work with me across the life of a programme, each scoped to a clear outcome.
MarTech & AI Project Scoping
Most scoping bakes in the failure. It designs for what the technology can do and forgets who has to run it. I scope a programme the way someone does who has spent a decade being called in when scoping went wrong, so the plan you approve is one your team can actually deliver.
Best for: a programme about to commit budget, where getting the scope right the first time matters.
Use-Case Ideation & Roadmap Definition
The gap between “we could do this with AI” and “this is earning its keep” is where most roadmaps die. I run structured ideation with your leadership and the teams who’ll do the work, and define a roadmap that ties every initiative to a business outcome and a named owner.
Best for: a team with the capability (or buying it) that needs outcomes, not a backlog of pilots.
MarTech & AI Rescue Sprint
Stalled implementations leak value every day. In a focused 1 to 4 week sprint, I diagnose the data, technical and adoption leaks, then take accountability for delivering the recovery - the business result, not only the technical fix.
Best for: a MarTech, data or AI rollout that has lost momentum or isn’t delivering.
Interim Executive Leadership
Scale-ups and enterprise teams that need senior APAC data and marketing leadership without a full-time hire. I embed as a strategic partner on a 3 to 6 month retainer and lead your operations directly, drawing on a decade of running enterprise CDP and data programmes across the region.
Best for: a leadership gap, a critical transition, or a programme that needs senior ownership now rather than after a recruitment cycle.
Change & Adoption Coaching
Technology is only as good as the team using it. As a Certified Positive Psychology Coach through an ICF-accredited programme, I apply structured and evidence-based methods to shift leader and team mindsets, so the stack and the AI you’ve bought are actually used.
Best for: programmes that are technically sound but stalling at adoption.
Workshops & Intensives
Not every engagement needs a retainer. Focused half-day and full-day formats:
- MarTech Audit Sprint (pairs with Rescue)
- AI Readiness & Agentic AI Governance Workshop (standalone)
- Change Leadership Masterclass (pairs with Coaching)
Best for: a sharp, low-commitment intervention, or a first taste of how I work.
Close the gap
Your data stays under your control, and is never fed to third-party or public AI models.