Insights
Thoughts on MarTech, AI transition, and the human side of technology adoption.
Cross-Border Complexity: Managing MarTech in Fragmented Privacy Landscapes
There is a dangerous illusion in the boardrooms of global enterprises. It starts with a strategy deck designed in London or New York. The slides are clean, the architecture is unified, and the roadmap promises a single source of truth for all customer data.
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Why 70% of MarTech transformations in APAC fail due to culture, not code
The champagne corks pop. The go-live party is in full swing. Executives toast to the new CRM, the unified data platform, and the AI-driven analytics suite. The architecture is flawless. The budget was approved. Everyone feels like a winner.
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The MarTech mindset: Why the How is more expensive than the What
Look at the whiteboard behind me. It’s covered in boxes, circles and arrows. To a CIO or a Marketing Director, this looks like progress. It represents clarity. It promises efficiency.
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